36 months of plan access
For founding organizers (Organizer Starter) and venues, subject to approval and the active commercial configuration.
LAUNCH · BERLIN PILOT
Five partners.
Repeat evenings.
Then the city.
We earn the right to grow one room at a time: founding organizers and venues run real evenings with us, we measure the levers, and only repeatable evenings get scaled.
FOUR PHASES
Prove the room,
then the city.
Each phase opens only when the one before has met its gate.
- 01
Pilot readiness (now)
Product built and tested, legal templates, partner decks, event QR invitations and a prepared beta list. Controlled test evenings.
- 02
Founding partners (5 pilots)
One real evening each with founding organizers and venues: joint setup, a full rehearsal, clear roles and a retrospective.
- 03
Berlin beachhead (20–40 venues)
Paid plans begin after the beta window. Repeat calendars in two or three neighbourhoods; guests come through partners and invitations.
- 04
Repeatability, then a second city
Standard onboarding without the founder in the room; a second German city once the Berlin playbook transfers.
THE LAUNCH GATE
We scale what repeats.
Nothing else.
- Positive contribution for the venue on a pilot evening.
- Lower host effort from the first to the third evening of a format.
- A second date booked by the same venue.
- A second paid booking by guests within 60 days.
- An evening run well by a venue team without the founder present.
- Product readiness and commercial traction are separate claims. This gate is about traction.
FOUNDING MEMBER PROGRAM
An honest offer
for the first partners.
Everything in writing first
Payment processing, commission, refunds and chargebacks, any beta waivers and what may change after the beta.
No promises we can’t keep
No guaranteed ticket sales, attendance, matches or revenue, no artificial scarcity, no case study without permission.
12-MONTH MILESTONES
What a year
of funding buys.
| When | Milestone | Evidence |
|---|---|---|
| Months 1–2 | Legal readiness, partner materials, first founding conversations | Signed pilot agreements |
| Months 3–4 | First pilot evenings with founding organizers and venues | Levers measured per evening |
| Months 5–6 | Five pilot partners, repeat dates on the calendar | Launch gate reviewed |
| Months 7–9 | Paid plans begin; Berlin calendar in two or three neighbourhoods | First recurring plan revenue |
| Months 10–12 | Base case: 20 venues and 30 organizers active | Repeat guests, partner retention, cost to fill a room |
RISKS AND MITIGATION
What could go wrong,
and what we do about it.
| Risk | Mitigation |
|---|---|
| Two-sided startGuests and partners are needed at once | Start with partners’ own audiences, host QR invitations and a small geography; supply comes first. |
| Legal and paymentsEvents, payments, privacy, cancellations | Fund legal counsel early; no scaling before templates and policies are solid. |
| Slow monetizationBeta waivers delay revenue | Treat the beta as validation; paid plans begin only once value is shown. |
| Guest acquisition costFilling rooms may cost more than planned | Measure the 60-day return rate; fix the follow-up before spending on reach. |
| Founder bandwidthToo many roles for one person | Fund partner acquisition and design support so the founder stays on product and pilots. |
READ ON